Venture Unplugged: Craig Elbert on Lean Startups and DTC Brands
In this episode, Craig Elbert and Mayra Ceja discuss
How his experience at Bonobos shaped his leadership style
Why his commitment to the lean startup methodology led him to launch a fake company
How he turned plain old vitamins into an instagrammable DTC brand.
Care/of raised over $40m from Goodwater, Tusk Ventures, RRE Ventures, and Juxtaposed.