Venture Unplugged: Craig Elbert on Lean Startups and DTC Brands

In this episode, Craig Elbert and Mayra Ceja discuss

  • How his experience at Bonobos shaped his leadership style

  • Why his commitment to the lean startup methodology led him to launch a fake company

  • How he turned plain old vitamins into an instagrammable DTC brand.

  • Care/of raised over $40m from Goodwater, Tusk Ventures, RRE Ventures, and Juxtaposed.

Venture UnpluggedRiley Silbert